We’re also introducing an electric concrete pump
Could you share your thoughts on participating in this exhibition and the significance of Bauma Conexpo?
As a company, we are very happy to be part of this exhibition. Bauma Conexpo is crucial not only for the industry but for the country as well. It's a platform where we can showcase what’s happening in the construction machinery sector and our own advancements. We continue to grow, and we wanted to put on a show similar to what we’ve done in the past, reflecting on industry developments and our progress.
Can you tell us about the machines you’re showcasing here?
We’ve displayed 44 machines across various construction machinery categories, including concreting, earthmoving, road construction, material handling, and material processing. One exciting addition is our crushers—jaw and cone crushers, which are new to our range. This makes us a comprehensive player in the construction equipment space. In fact, I believe we are the first company to cover all these categories. Others are still expanding into these areas, but we are already there.
We see a growing demand for manufacturers that offer not only high-quality equipment but also strong service support and customer relationships. Our customers have been pushing us to enter these new segments. For example, we’ve launched a new 14-cu m (cubic metre) truck mixer, the largest in the country. Previously, the popular models were 6 or 7 cu m, with some 9-cu m models entering the market. Now, with the 14-cu m version, customers who need large-scale concreting no longer need multiple trucks. This not only saves costs but also reduces pollution by cutting down on the number of vehicles on the road.
We’re also introducing an electric concrete pump, which addresses the growing demand for quieter, more environmentally-friendly machinery. This pump has a VFD drive to reduce power consumption and enhance acoustic performance. It’s especially useful in residential areas where noise is a concern. Additionally, we’ve displayed a cylinder finisher, which is used for white-topping on asphalt roads—this is a regular product now, but it’s become more in demand recently. We also have a range of self-loading mixers that comply with the upcoming CEV-5 standards, as well as advanced safety features like 360-degree cameras for operator safety.
Sustainability is a big part of our strategy. We’re focused on reducing carbon emissions and promoting recycling. For instance, with our crushers, we also provide sand washing machines to clean the dust from crushed materials. This helps in the recycling process and reduces the need for fresh mining. We also offer plastering pumps, digital vibrators, and other products that help reduce resource wastage.
Are there any other technologies you’re integrating into your machines?
Connectivity is a key focus for us. Many of our machines now come with IoT technology. This means customers can monitor machine performance remotely through their computers or mobile devices. For example, ready-mix companies can track the consistency of concrete while it's still in the truck, helping them ensure quality before it’s even delivered. This level of digital integration is crucial for improving efficiency and managing resources more effectively.
Tell us more about your entry into the crushing industry. Can you tell us more about that?
We’re now entering the crushing industry with a complete range of crushing machines, including jaw and cone crushers. These will help us cater to growing demand for material processing. We’ve also been working with Indian manufacturers to white-label certain products, ensuring they meet our specifications and quality standards. This includes machines like dry mortar plants, brick-making machines, and sand washing equipment.
Could you share some of the challenges you face in manufacturing and how you're addressing them?
One challenge we face is ensuring that all components meet the required quality standards, especially as we scale up production. For example, some small parts, like castings, need to withstand extreme conditions. We're actively working on quality capacity improvement programmes, collaborating with vendors to ensure that they can maintain high quality as volumes increase. We’ve also introduced a process to assess whether special-purpose versions can be more easily scaled up.
Can you elaborate on how the company has been performing this year compared to previous years?
The growth we experienced after COVID, particularly the double-digit growth from the pandemic through last year, was impressive. However, this year we are seeing single-digit growth. There are several factors at play—most notably, the election process and the extended monsoon season, which have impacted overall sentiment. It’s not an issue of order bookings but more about delivery and billing of the products. For instance, some sites are not yet ready to take the machinery and begin operations. Despite this, we are optimistic about 2025. We expect the business to grow by at least 20 per cent next year. For this year, we anticipate closing with a turnover around Rs 56 billion, though with 20 days left, it could be even higher.
What about your future plans in terms of new products and market expansions?
We’re always innovating. We’ll have even more products in the crushing machinery sector by the time we attend the next exhibition. We’re also exporting designs to markets like the US and Germany. For example, we’re sending a self-loading mixer made in India to the World of Concrete exhibition in Las Vegas. And we’re exploring electric-powered solutions where possible—like electric tunnel sprayers—to ensure that we minimise environmental impact.
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