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Camso (formerly Camoplast Solideal) is the world leading specialist in the design, manufacturing and distribution of off-road tyres (pneumatics, solids), wheels, rubber tracks, under-carriage systems to serve material handling, construction, agriculture, power sports and defense industries. We operate advanced R&D centres and manufacturing plants in the US, Canada, Europe and Asia. This allows us to serve our customers with the best mix of the latest technology complemented by the right knowledge of customer requirement in various regions. We distribute our products in the replacement market through our worldwide distribution network. We, at Camso, are immensely proud to call ourselves ?The Road Free Company?. Our focus has been off-the-road business and we will continue to focus on the segment to constantly serve customers with our superior solution-based and service-oriented approach to business.

We serve the Indian market from our factories in Sri Lanka which allows our customers to derive the benefit of the Indo-Sri Lanka Free Trade Agreement. Camso has a wide portfolio of products designed for different underfoot conditions and applications for the backhoe loaders, wheel loaders, motor graders, skid steer loaders, aerial work platforms, compactors, concrete mixers, excavators, cranes, telehandlers, dumpers, forklifts, airport ground support equipment, port equipment, combine harvesters, etc.

Growth drivers of OTR tyre industry
The demand of OTR tyres is dependent on the demand for equipment and the developments in the infrastructure, industrial and mining sectors. With the Indian government pushing for new reforms and infrastructure development picking up all around, Camso is looking at India as a very important market with potential to become the world?s largest equipment manufacturing hub in the years to come. The Government of India?s Make-in-India initiative is a major step in this direction.

Camso in India
Camso?s product range and superior product performance have witnessed ever-growing acceptance and the growth has been fuelled by repeat customers and positive word of mouth. Our products and services are our best promotion. We have the right products for varying applications and underfoot conditions which provide the right traction, puncture resistance, impact resistance, stability and wear resistance. Our success in the material handling segment can be attributed to addressing the gaps in the market in the area of tyres for high heat and load requirement. This has been ably supported by our distributor partners. OEMs have shown keen interest in our products and we have been able to gain significant OEM business in a very short time span.

The changing customer, more conscious about application-based tyre selection and looking to reduce his total operating cost, has found the best partner in us. With our intense focus on developing new tyre and tracks sizes for the Indian market, we are confident of gaining a significant share of the market pie.

R&D activities
We have R&D centres in Canada, Belgium, Shanghai and Sri Lanka and an advanced technology team who focuses on developing superior products to enhance the value for our customers. Camso makes significant investments in R&D to make sure we always stay relevant to the customer and market needs and always a step ahead of competitors when it comes to solving their problems the smarter way.

Camso has a wide range of tyres which offer puncture proof solution of solid tyres with the cushioning comfort of a pneumatic tyre. The apertures in these ?SolidAir? tyres also help reduce the weight enabling lower costs along with improved fuel efficiency. Also, we have tested solutions to offer to customers looking for high flotation applications.

Stepping ahead
Camso is keen on developing OTR tyre business in India and is evaluating the right kind of structure to serve the market with service-oriented infrastructure located close to the end customers. Definitely, there are high hopes riding on India and Camso is well positioned to leverage its strengths and establish itself as a formidable player in this growth market.

The apertures in the ?SolidAir? tyres help reduce the weight enabling lower costs along with improved fuel efficiency.

The author is Country Sales Manager, Camso