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Allison Transmission Holdings Inc announced that John M Coll has joined the company as Senior Vice President of Global Marketing, Sales and Service, starting October 7. Coll has more than three decades of sales and marketing expertise, with significant executive and senior-level leadership experience at a number of leading industrial and commercial vehicle companies. He joins Allison from Gerdau Ameristeel U.S. where he served as Vice President of Sales and Marketing. Previously, Coll served for 14 years at Eaton Corp in various executive positions, most recently as Vice President of Global Marketing for the Vehicle Group.  

?We are pleased to add a leader of John?s caliber to the Allison team and are confident that his significant global leadership experience in sales and marketing will help us drive growth and enhance customer relationships,? said Lawrence E. Dewey, Chairman and CEO, Allison Transmission. 

Coll said, ?I am excited to join Allison and look forward to leveraging my knowledge of the commercial vehicle industry and engineered products sector to support our performance and growth. This is a great company with over 100 years of history and a substantial opportunity to evolve and accelerate the company?s marketing and sales objectives. I look forward to building on these plans and working closely with both the leadership team and our sales and marketing team to help Allison deliver results.?