BKT to launch two new ''Made for India' EARTHMAX tyres

 Booth: OG-10

Balkrishna Industries (BKT) the Indian multinational company and global player in the off-highway tyre market will be participating in the bauma CONEXPO India 2023. Armed with a strong R&D, BKT will be launching two tyres under the sub-brand EARTHMAX at the bauma CONEXPO INDIA. These Made for India tyres are designed for the Indian infrastructure, construction, and mining sectors. BKT will also be exhibiting some of its other best products for the infrastructure, construction, and mining industry.

The Made in India brand, BKT is an agile company focused on upping the standard benchmark within the OTR tyre industry by introducing new technologies within the industry. Like all BKT products, the new tyres under the EARTHMAX series stem from the continuous feedback shared by users. Additionally, due to the result of BKTs strong commitment to developing an extraordinarily rich and specialised product portfolio for any requirements, which will be reflected in their products being showcased at the exhibition.


The bauma CONEXPO INDIA exhibition has been a powerful platform for the construction and mining industry. This years fair will focus on technological advancements and developments within the sector along with future trends. It is aiming to provide a platform for the integration of advanced innovations within the sector and for different industry players from varying sections to get an opportunity to connect with each other and the customers.

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MB Crusher to showcase crusher buckets


Booth: OF-10

At this years Bauma Conexpo India, MB Crusher will be showcasing a diversified range of products. The machines are designed to be adaptable to all work sites, including construction, demolition, mines, quarries and trenching. They are unparalleled in terms of mobility and versatility, without any compromise on productivity or output quality. This means that the customers can increase base machine utility with minimal capex, save time, cut transportation costs, and be independent at the site. 

MB Crushers machines are not only compatible with all brands and models in the excavator segment, but also within the backhoe loader and skid steer loader segment. They are compatible with any base machine brand and/or model. So come and see how you can transform your earthmoving machinery into a crushing, screening and trenching solution with MB Crushers portfolio.

bauma CONEXPO trade fair is the perfect opportunity to check out MB Crushers latest models of crushers, screeners and drum cutters. The company will be holding a live demo of our crusher bucket and screening bucket on an excavator, as well as of the MB-L crusher bucket for backhoes, so you can see for yourself how these products can make a difference on your project site.

MB Crusher machines are built to last and crush the hardest of materials with precision and minimal operational costs. The company uses top-quality Hardox material for its products, which guarantees a longer lifespan and reduced weight. This provides numerous benefits for the operations using MB machines, as well as for the primary equipment to which they are attached. With their outstanding performance and durability, MB crusher machines are renowned in the industry and provide excellent value for money. The leading market share across global markets is the ultimate proof of what the company claims.

MB products have truly revolutionised the crushing and material processing industry. The solutions allow customers to eliminate transportation costs, and reliance on manual labour and enable contractors to enhance utility while expanding into new application areas. With their unique ability to crush and process materials on-site, MB products are an essential tool for anyone looking to reduce their reliance on traditional methods of material processing and save on GSB/WMM/aggregate production and/or sourcing costs. In addition to their impressive performance, MB products are also backed by a team of experts who are always available to provide support and assistance.

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Gmmco: Caterpillars preferred dealer in India


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Said V Chandrashekar, Managing Director and CEO, Gmmco, Gmmco is part of CK Birla Group. We upkeep the legacy of our Groups efforts in building the India of tomorrow, by offering world-class and innovative solutions for infrastructure and mining. Throughout our journey of 55+ years and 35+ years of association with Caterpillar, we have been a trusted partner for our customers by demonstrating superior customer service over the many decades. Our biggest strength is our highly committed, passionate, and skilled people who are pushing boundaries to exceed customer expectations. With the ever-changing customer requirements and expectations, we redefine ourselves by embracing the new. We are continually leveraging digital technology to provide a seamless experience to our customers in conducting business with us. The trust imposed on us by our customers strengthens our resolve to continuously maximise value for them.

On the role of product support in business, Prashant Bisen, Senior VP, Construction Industries, Gmmco, said, Aftermarket performance of a brand is a critical decision point for a customer in choosing an equipment brand. Machine uptime and availability are directly proportional to the success of the business of the customer. In the 55+ years of heavy earthmoving equipment business, we have aced ourselves in providing best-in-class aftermarket product support. We have strategically positioned our customer support engineers across the territory to ensure a minimum service response time. Our wide network of parts delivery touch points and optimised supply chain operations assure parts availability within the need-by date. Through our assured parts availability and rigorously trained service engineers, we promise a quicker mean time to repair to our customers. We run various customer support contracts that are customised based on the requirement of the customers. Through these contracts, we ensure superior machine performance, lower machine breakdowns and higher machine availability.

Speaking on digital business, Bisen added, Smartphones and Internet penetration has changed the landscape of businesses. Businesses without online/digital channels are deemed non-existent. We have equipped ourselves to offer a gamut of online digital services to exceed the expectations of our customers. Our equipment monitoring solution enables customers to monitor their machine and its performance remotely using a smartphone. Our Gmmco Assist mobile application helps our customers to transact with us digitally by ordering parts, booking a machine service, etc. through the app. We are actively present across major social media channels like WhatsApp, Facebook, Instagram, etc. for our customers to interact and collaborate with us. We have a wide appreciation amongst our customers for being physically and digitally present with them to enable their success.

Almost all customers purchasing construction equipment prefer to purchase equipment through a financing option. More than banks it is the NBFCs that command a higher market share in equipment financing. Offers extended by the financing institutions and confidence of financing institution on equipment brands play a crucial role for customer to choose a particular equipment brand. We at Gmmco have cordial relationship with all leading financial institutions across our territory. Over the years, financial institutions have developed trust on the products and services we offer resulting in ease of processing of funding to our customers during the sale. Higher uptime of our machine resulting in higher revenue for our customers and better resale value of our equipment are the major drivers for the trust of financing institutions on us, said Magesh Swaminathan, Head of Sales “ Construction Industries, Gmmco, while speaking on the role of NBFCs in construction equipment sales. 

On customer demands and expectations, Swaminathan said, Requirements of customers vary from application to application. A customer seeking our products can be largely classified into life cycle cost and life cycle value. Caterpillar equipment is known for its lower refill capacities, higher maintenance intervals, and better component life minimises the total cost of ownership thereby benefitting the lifecycle cost category customers. Higher fuel efficiency and enhanced productivity demonstrated by Caterpillar equipment make it a go-to-choice for lifecycle value category customers.