Castrol reveals new campaign #BadhteRahoAage
Castrol, Indias leading lubricant player, unveiled a new marketing campaign, #BadhteRahoAage, focusing on the opportunity of remarkable progress and success of truckers who prefer Castrol CRB TURBOMAX. The campaign, developed in collaboration with Ogilvy marks a significant milestone for Castrol in reinforcing its commitment to the progress and success of truckers.
Commercial vehicles and truck drivers serve as the backbone of the Indian transportation and logistics industry. Truck drivers tirelessly navigate highways, delivering essential products that power various sectors, thereby connecting businesses, industries, and communities. Castrol's #BadhteRahoAage campaign recognises the importance of truckers and aims to empower them with superior engine protection, enabling them to progress and drive the economy forward.
Speaking about the campaign, Jaya Jamrani, Vice President 鈥� Marketing, Castrol India Limited, said, "Our new campaign #BadhteRahoAage is a special ode to the unwavering support of truckers in helping move commerce. This is one of the many ways in which Castrols reignited vision of accelerating progress comes to life. Our aim is to fortify our bond with this extraordinary community, reaffirming our unwavering commitment as their trusted allies in the pursuit of progress."
The first leg of the campaign includes an engaging TVC featuring two contrasting characters: Sukhi, a young and progressive trucker who consistently chooses Castrol CRB TURBOMAX, and Dukhi, who regularly experiences engine failures and repairs due to inappropriate engine oil choices. Through this quirky narrative, the TVC demonstrates vividly how CRB TURBOMAX engine oil empowers truckers to forge ahead in their businesses while emphasising the critical importance of selecting the right engine oil.
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