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Cummins CEO Jennifer Rumsey announced the new brand, Accelera, at an in-person and live-streamed event in Washington, D.C., where she expanded on the company's recent fuel-agnostic philosophy and extended it to Accelera's mission of fully zero tailpipe emissions.

Rumsey said Accelera would call on Cummins' "unmatched global scale and footprint," its "strong relationships with customers and partners," and its "deep understanding of customer applications" to launch the new brand.

"We are announcing today a new brand for our new power business; a business that has the broadest range of zero-emissions technologies to support the commercial and industrial vehicle application," said Rumsey. "We have a leading position today in zero-emissions technologies and are really building up our capabilities. It's time that we were recognized as both an engine solutions provider and also a zero-emissions solutions provider."

The announcement comes on the heels of Rumsey's speech at the Green Truck Summit in Indianapolis, where she said, "You can see a future where the need for engines will decrease" and touted the company's five recent acquisitions in the space.

At the Accelera launch, Rumsey said Cummins' New Power Business has grown and is projected to do between $350 million and $400 million this year, which she expects to grow to between $6 billion to $13 billion by 2030.

"We are the leader today in the U.S. commercial vehicle market in electrified products, and we have hundreds of electrolyzers around the world," including a 20-megawatt Polymer Electrolyte Membrane (PEM) electrolyzer in Canada and 2,000 other electrolyzer sites around the world.