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With a presence in 22 countries in Africa, Eicher already has a strong position in the continent. It now aims to establish a strong presence in the Northern part of Africa as well. Eicher currently operates in Africa with a robust portfolio including light-duty trucks, heavy-duty haulage trucks and tippers and an exhaustive bus range. Speaking at the event, SS Gill, Senior Vice President & Head, International Business, VECV, said, ?With the commercial vehicle demand in Africa growing rapidly over the last few years, the African market is a big opportunity for Eicher. We are excited to display our diverse portfolio suited for the needs of various African markets according to their business and government needs.?

Eicher continues to improve its share in the current markets and plans to introduce new products to address additional segments and applications. It is in line with a strong focus on increasing its service and sales network to provide enhanced customer experience. Eicher plans to strengthen their network rapidly by adding one customer touch-point every fortnight in the African market. The company is also connecting with international distribution centres electronically to optimise the inventories. Eicher also carries out training programmes in local regions to train the drivers and technicians, thus partnering in the sustainable development of transport sector in Africa.