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Speaking about the event, the company highlighted that this is a strategic focus segment, and they are geared up to strengthen and increase their global footprint. Apart from demonstrating its innovation in tyre technology and development, the display garnered positive feedback from all its North American customers. It has been a platform to reach out to new distributors for a few key Latin American markets.

TVS Eurogrip products are available in over 85 countries worldwide. The USA is one of the important markets for off-highway tyres business, and business platforms like CONEXPO play an important part in engaging with customers.

More than 1800 exhibitors from trucking, hauling, lifting, earthmoving, concrete, aggregates, asphalt, among others, showcased their products at ConExpo. There were also more than 175 education sessions. The exhibition witnessed the participation of several key industry players and customers from around the world.

TVS Srichakra, makers of Eurogrip, TVS Eurogrip and TVS Tyres brands of tyres is one of Indias leading manufacturers and exporters of Two, and Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the verticals of the $2 billion TVS Mobility - the holding company for businesses. With global research and development capabilities and cutting-edge technology.