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Raimondi Cranes SpA, heritage manufacturer of intelligently designed machinery, unveiled a new corporate identity and vision for the global construction audience.

鈥淲e are delighted to present a new visual identity for Raimondi Cranes, one that builds on its long heritage within the global construction industry. For the past two years we have been working on reshaping our vision with heavy investments into a new manufacturing facility, and by allocating substantial resources to our R&D department,鈥� said Eng. Diego Borgna, CEO, Raimondi Cranes.

Spanning almost 160 years of manufacturing history and business activity, Raimondi鈥檚 passion and knowledge fortifies its reputation for developing quality products that resonate with client needs鈥攁 customer-centric approach has always been one of Raimondi鈥檚 key characteristics.

Building on this enduring value proposition, the company has invested extensive resources into two core areas of business: a new production facility implementing lean-manufacturing innovative techniques, and the development of 14 new flattops that have been optimized according to customer feedback.  
鈥淭he strategic decision to rebrand echoes recent innovations and encapsulates the company鈥檚 embraced vision of being the most responsive global leader in scalable heavy lifting solutions,鈥� continued Eng. Borgna.

The overhaul of the company鈥檚 visual identity, a process that occurred over 16 months, represents a milestone for Raimondi as it is the company鈥檚 first full rebranding in decades. The renewed look and feel is confident, dynamic, and contemporary.

The new logo pays homage to Raimondi鈥檚 legacy by placing focus on one of its strongest design elements, the 鈥楻鈥� icon, while simplifying and modernizing it to signify efficiency and innovation. Raimondi鈥檚 signature shade of red has been replaced with a monochrome schema, conveying the company鈥檚 modernized approach. Touches of the heritage red will still be implemented on Raimondi鈥檚 products鈥攖he core of its business鈥攕ymbolic of the idea that past and present can coexist in growth.

鈥淩etaining Raimondi鈥檚 heritage and values was a top priority. The new branding reflects our evolving positioning and growing market ambitions with the aim of raising expectations. We will use it to drive expansion into new markets together with a series of new products, services, and solutions,鈥� he concluded.
The rebrand will be rolled out over the next two weeks following the launch of Raimondi鈥檚 refreshed website. The official unveiling of the brand will take place at Bauma from October 24-30, 2022, in Munich, Germany.