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Swaraj Tractors, a part of the Mahindra Group, launched an all new tractor platform in the high power category, ranging from 60 HP to 75 HP. Tractors based on this platform will be introduced over a period of time, beginning with the launch of the Swaraj 963FE. The Swaraj 963FE will be available across Swaraj?s wide network of 875 dealers, at a starting price of Rs 7.40 lakh ex showroom Mohali.

The Swaraj 963 FE has been designed indigenously by Swaraj?s in-house R&D team and is its flagship product in this category. The Swaraj 963 FE is best suited for a wide range of applications starting from land preparation to post harvest operations. It is highly compatible with rotary tillers, MB plough, TMCH, potato planter, dozers, balers, banana mulchers, etc. The Swaraj 963 FE will be available in both two-wheel and four-wheel drive options, catering to the diverse requirements of its wide farmer base.

Speaking at the launch, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra said, ?Swaraj as a brand is well differentiated from competition because of its strong bonding with its stakeholders. It is a highly trusted and reliable brand in the market today and lives up to the ?Make in India? promise. At the same time it also stands for world-class quality and product excellence. Today?s launch will further strengthen the brand and help build a much stronger portfolio of tractors that will cater to a wide range of farming applications and geographical markets.?

Rajesh Jejurikar, President Farm Equipment Sector, Mahindra & Mahindra, said, ?Most engineers working at Swaraj come from a farming background. Hence, when a tractor is made at Swaraj, it is not only made with engineering expertise but also has a personal touch to it. The Swaraj 963FE is a testimony to the belief that Swaraj tractors are made by farmers, for farmers. It is based on unique farming insight that our employees bring with them.?

Viren Popli, Chief Operating Officer, Swaraj Division, said, ?The launch of the 963FE is based on our new tractor platform in the 60 HP to 75 HP segment. This is a brand new platform that is designed to continue and enhance our promise of power, reliability and application suitability. The tractor has been designed especially for farmers who have specialised needs and large farms. With its new styling, 12+2 speeds, 2,200 kg lift and many new features, it is a class defining product. We are confident that all customers who buy our product will continue the tradition of saying Mera Swaraj.?

The Swaraj 963 FE will be available in Punjab, AP, Telangana, Tamil Nadu and Chhattisgarh to begin with and will be rolled out pan India by the end of 2018 in a phased manner.