Natural Therapies Institute

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Creating A Winning Rhetorical Analysis Essay About Vintage Ads

When learning how to write a rhetorical analysis essay, many experts agree it’s a good idea to follow the SOAPS format. This acronym stands for speaker, occasion, audience, purpose, subject and tone. Keeping these 6 things in mind helps you in the gathering information stage. Since the process can be quite complex, you can get expert help when you look closer to this site.

  • The speaker is the person writing the essay. This person should have some type of authority to write about the subject, even if it’s just knowledge and experience gained through doing research.
  • The occasion is the type of text being written, in this case an essay. It should be formatted like most essays, with an introduction, body and conclusion. A list of references should also be included when necessary.
  • The audience refers to the people who will be reading the paper. It should be written with them in mind.
  • Purpose – what is the paper trying to accomplish?
  • Subject – the topic that’s been chosen, in this case vintage ads.

Choosing your topic and thesis statement

The general topic, vintage ads, has already been assigned to you. Within the very large scope of this topic, you will need to narrow down a much smaller topic to write on and then form a thesis statement to use in your written work.

Some ideas you could use just to get started thinking creatively are:

  • The perspective of a woman’s perception of other women in vintage ads
  • Extravagant examples of vintage ads
  • Vintage ads from ancient Roman times

When forming your thesis statement, avoid vague words. Be as clear and concise as possible, and place your statement at the very end of your introduction paragraph.

Understanding rhetoric

Figures of speech, a great command of language, a form of eloquence and a knack for persuasive writing and effective impression all combine together to form what is called rhetoric. In order to make your paper quite effective as a rhetorical analysis, you must have a firm grasp of what that means. It can often be found lacking in meaning or sincerity, so you really have to get a grasp on what you want to portray and how you want to say it.

Vintage ads is the perfect topic to start with, because they can be described with a variety of colorful and eloquent words.


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